Website
Hosting Basics - Articles to Help Understand Website
hosting options
How to Choose, Register or Transfer a
Domain Name
How to Choose a Hosting Company
How Much Hosting Space Do You Need?
How to Reduce Web Hosting Bandwidth Usage
How to Transfer Your Web Site to Another
Host Without Losing It.
How to Analyze Your Web Site Traffic
How to Choose, Register or Transfer
a Domain Name
Copyright 2002 Herman Drost
Every professional business should be keeping up with
the
demands and needs of its customers, if it is to survive.
One of
the essential tools of any business these days is to
have a
professional web site. This begins with choosing and
registering
a domain name that will clearly identify and brand your
business
online for many years to come, so you need to choose
wisely.
How to choose a domain name
1. If you want your web site to have an added advantage
in the
search engines, think of a domain name that includes
keywords
visitors would search for in the main search engines.
2. Make a list of all the possible names that would
suit your
business (i.e. isitebuild.com contains resources for
building
your own web site or getting one built). Use www.nameboy.com
for
researching domain names. NameBoy will generate domain
names
based on the keywords you enter. If the dotcom name
you want is
not available, create a longer name that describes your
business
or use names that include hyphens (i.e. ihost-websites.com)
3. If possible, keep your domain name short so it is
easy to
spell and easy to remember. Take into account someone
may
remember the name but forget there is a hyphen in it
– you then
miss out on those potential customers.
4. If the dotcom name is not available, try the other
new
abbreviations such as .BIZ .US,.INFO, .TV. These are
not as
popular as .COM, however you may get closer to the name
you
want.
How to register a domain name
1. Any company that sells domain names must be registered
and accredited with iCann - The Internet Corporation
for
Assigned Names and Numbers (http://www.icann.org).
You can get a domain name for under $10 from Godaddy.com.
Read carefully what’s on their site as you go
through the
registration process. It’s easy to inadvertently
sign up
for other services you don’t need.
For a current list of companies that are accredited
as
registrars by iCann, visit Internic (www.internic.com).
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2. Register your domain name in your own name, not
someone
else’s. Sometimes your host may do this for you.
This could
cause you problems in the future, should you decide
to transfer
your domain to another hosting company.
3. Renewal - you have had your site on the Web for
a year, sales
are pouring in when suddenly, your site disappears –
it won’t
show up anymore! What happened? Well, you forgot to
renew your
domain name. Hopefully this will never happen to you!
When you sign up for a new domain name, make sure your
domain
name registrar will send a reminder when your domain
name is
about to expire.
4. When asked about DNS server (domain name system)
or Name
Server information, insert your Primary Name Server
and
Secondary Name Server information – ask your future
Web Hosting
service for this information, if you don’t have
it handy.
What is the DNS system?
It is the computer action of changing domain names into
numeric Internet protocol (IP) numbers which enables
computers to locate web sites and e-mail.
If you haven’t chosen a Web Host, then park your
domain name
with your domain name registrar (this is a temporary
location to
store your domain until you are ready to have it hosted).
How to transfer a domain name.
There may be several reasons why you would want to transfer:
-Renewing Domain Names
There is a good chance that you could save money on
domain
name renewals by transferring them to a different registrar.
Check out the prices from different registrars at NewRegistrars.com.
Before renewing a domain name, make sure you know which
registrar the domain name is actually registered with.
WhoIsQuery.com is the only WhoIs known that handles
the CORE registrars as well as the ICANN ones.
-You parked your domain name and have now found a Web
Host
to upload your site to.
-You are not happy with the service or are paying too
much for
your current web host and want to switch to another.
1. If you are transferring your domain name to another
web host,
download (copy) all files to your computer from your
old host.
Sometimes files may be stored on your host but not on
your
computer, so doing this will ensure you downloaded the
whole site.
Keep a copy of your files on the old host, while you
transfer to
another host, so you won't experience any downtime of
your web site.
2. Open a new hosting account.
3. Change the DNS (domain name system) or Name Server
information
on the current domain name to the new hosting company
name servers.
You can find this information by going to the domain
name registrar
(the place where you registered your domain name).
Your domain will take some time (24-72 hours) to propagate
over
the Internet, before it appears on the new hosting company
servers.
4. Upload all files to the new host.
5. Amend and test your web site. Check that all files
have been
uploaded from your computer and that your web site appears
exactly as it did before.
6. Cancel the previous hosting account when you are
satisfied
with the transfer of your domain name to the new host.
A Great Tip for registering several domain names.
Since domain names are so cheap these days
(they used to cost $35/year), you can afford to own
several
domains. Each domain can have its own web site. Most
small sites use less than 5MB of hosting space, so you
could
host several sites for a small price.
What are the benefits of doing this?
Linking each of these web sites together and submitting
them to
the search engines will increase your sites search engine
rankings.
It will also broaden the places visitors can access
your business.
Generating a continuous traffic flow leads to more
sales.
You have now implemented and solved one of your crucial
marketing strategies.
==================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Low Cost Hosting and Site Design
Subscribe to the “Marketing Tips” newsletter
for more original
articles. subscribe@isitebuild.com
How to Choose a Web Hosting Company
Copyright 2002 Herman Drost
Ok, you have your web site built and are now confused
as to all the choices you have in order to find a home
for your site.
It is good to make a right choice the first time, because
if you have to move to another hosting service, it will
cost you time and you will lose some of your valued
customers due to the downtime setting up with another
host.
You will also have to pay set up and hosting fees for
a new account.
Here are some basic things to consider when choosing
a Web Hosting Service:
1. Speed and reliability of the servers and hardware
Make sure they have a high-speed connection
(preferably T3 or higher) to the Internet.
*Effective Bandwidth Management –
opt for unlimited bandwidth for your site.
*Backup Systems – good hosts will have back
up systems in place to guard against power failures,
which will cause you to lose data and customers.
2. Features
Compatibility with existing Software and Skills
Is your host’s server, software and support services
compatible with the skills and software you are using?
For example if you are using FrontPage to create your
site, make sure they have FrontPage extensions installed
on their server.
Some of the basic features of a hosting service should
include:
Domain name registration
At least 5MB of allocated space
Unmetered bandwidth
Free Technical Support
POP3 E-Mail Accounts
Email Forwarding
Email Auto-responders
Email Aliases
FTP Access
FrontPage Support
Own CGI-Bin Access
Free Perl, CGI
Server Side Includes (SSI)
Password Protection
Reseller/referral program
30 day money back guarantee
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How Much Hosting Space Do You Need?
How to Transfer Your Web Site to Another Host
Without Losing It.
Flexibility and room for growth – Keep in mind
the future needs of your web site. If the traffic to
your site explodes, or in the future you may need a
database solution then your host must be able to accommodate
the changes.
Quality of their support services
Quality of existing customers – ask for any BIG
current customers that are hosting with that service.
Opinions of existing customers – ask for any testimonies
of existing customers to get feedback from them concerning
reliability and support.
Stability – you do not want your hosting service
to go out of business (like what happened to many of
the free hosts) and leave you stranded. Check how many
years they have been in business.
Support and Responsiveness – Make sure you can
contact them 24/7 by phone or email. Test the quality
and efficiency of response by sending them an email
pertaining to some question you may have before you
sign up.
3. Types of Hosting Services
Free Hosting:
Free sites are for people whose sites are small and
do not expect much traffic.
Pros
It’s Free
For small non business sites
Cons
No usage of domain names
Limited technical support
Unreliability of servers, software
Limited web space, technical support
Host may shut down due without notice
Virtual Hosting: (also known as domain or shared hosting).
This is the most popular and cost effective form of
hosting.
Pros
Low cost
Great for the average business sites
Good technical support
Cons
Multiple sites on server
Sometimes slow updates
Limited security and control due to the large number
of sites on 1 server
Use your own domain name (www.yoursite.com)
What can you expect to pay?
Expect to pay $5 - $50/month for a small web hosting
package of 20-50MB of allocated space for your site.
This will be enough for up to 20 pages with a few graphics
on each page. You may find less expensive ones if you
are lucky.( isitebuild.com/sitehosting.htm). Most small
web sites use only 2-3MB. Make sure you can upgrade
your hosting plan, should your site expand.
When you sign up for a monthly service, there is usually
no fixed length contract, so you can terminate your
contract at any time. Your commitment is month to month
although you often will get a discount if you sign up
for 1-2 years.
If you follow these basic guidelines, you will have
a reliable, efficient and satisfying hosting service
that will contribute to the success of your business
for many years to come.
=========================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Web Site Design and Low Cost Hosting
(http://www.isitebuild.com)
Subscribe to the “Marketing Tips” newsletter
for more original
articles. subscribe@isitebuild.com
How Much Hosting Space Do You Need?
Copyright 2002 Herman Drost
Many web hosts try to sell you a large amount of web
hosting space that then costs you a lot each month.
However, you may not need this much space. Have you
ever calculated just how much disc space (MB) your web
site uses? Do you really need an expensive hosting solution
for your web site?
For my first web site, I purchased 20mb of disc space
and wondered if this would be enough as I added pages
to it. Well, recently I checked the size of this site
which had grown to over 20 pages. To my surprise the
size was only 3,269KB. This means it only uses a little
over 3Mb of disk space.
Most of my friends sites also only use 2-3Mb for their
sites. Therefore it is not necessary to purchase a large
amount of space for a small site (if 20 pages = 3Mb,
then 20Mb = 140 pages approx). Are you paying TOO much
for the actual space you need?
How Do You Calculate The File Size Of
Your Web Site?
1. First you need to understand how file size is measured.
The smallest unit on a computer is a bit. One bit is
one electronic on or off pulse. 8 bits strung together
make one byte. One byte of information can put a letter,
such as “B” on your screen.
If you put 1024 bytes together and then you have one
unit of information called a kilobyte. Put 1024 kilobytes
together and you have a megabyte. (Most floppy disks
hold around 1.4 megabytes of information). Most of your
graphics and web pages are measured in bytes or kilobytes.
2. To determine your total site file size, right click
on the root folder where your web site is housed –
this will not only give you the total site size but
also how many files and folders are contained in your
site.
3. If you use an editor, such as FrontPage, go to the
reports view, click on the site summary and you will
get a reading of the total site file size. In Dreamweaver,
just use the method in No 2.
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If you put 1024 bytes together and then you have one
unit of information called a kilobyte. Put 1024 kilobytes
together and you have a megabyte. (Most floppy disks
hold around 1.4 megabytes of information). Most of your
graphics and web pages are measured in bytes or kilobytes.
2. To determine your total site file size, right click
on the root folder where your web site is housed –
this will not only give you the total site size but
also how many files and folders are contained in your
site.
3. If you use an editor, such as FrontPage, go to the
reports view, click on the site summary and you will
get a reading of the total site file size. In Dreamweaver,
just use the method in No 2.
Prepare To Expand Your Hosting Plan
You may want to add pages, graphics, features eg scripts,
databases etc, to your site in the future. Begin with
a small hosting plan at first (even 5mb is enough to
start out with), and then expand it as you add new features.
Check with your web host, if you can easily upgrade
your hosting plan as you grow your site. You don’t
want to go through the hassle of changing hosts every
few months.
Once you have determined your total site file size,
check what hosting plan you have purchased and how much
disc space has been allocated for your site. If you
are only using 3mb of disc space but are paying for
100mb, then you may want to switch hosting plans and
save yourself a ton of money each year.
=========================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Web Site Design and Low Cost Hosting
(http://www.isitebuild.com)
Subscribe to the “Marketing Tips” newsletter
for more original
articles. subscribe@isitebuild.com
How To Reduce Web Hosting Bandwidth
Copyright 2002 Herman Drost
You just received a higher than normal monthly bill
on your
credit card for web hosting. Your hosting company explains
that you exceeded your monthly minimum for “bandwidth
usage” and suggests reducing the size of your
web site
files.
What is bandwidth usage?
What does bandwidth mean?
How much bandwidth do you need?
How can you reduce bandwidth usage?
Let’s discuss each of these topics in more depth.
What is “bandwidth usage?”
This refers to the total amount of information that
has been
served to your web site visitors each month. Every file
on
your Web Site has a specific size (e.g. 22K). Every
time a
visitor downloads that file, your bandwidth usage goes
up
by that amount.
The larger the file, the higher the bandwidth usage
when
it is downloaded. The more traffic to your site, the
more
bandwidth you will use.
What does “bandwidth” mean?
Bandwidth refers to the amount of data that can be transmitted
in a fixed amount of time. The “data transfer
rate” is the speed
with which data can be transmitted from one device to
another.
Data rates are often measured in megabits (million bits)
or
megabytes (million bytes) per second.
These are usually abbreviated as Mbps and Mbps, respectively.
Bits and Bytes
8 bits = 1 byte.
1,024 bytes = 1 kilobyte (Kb).
1,024 kilobytes (Kb) = 1 megabyte (mb or meg)
1,024 megabytes = 1 gigabyte (gb or gig)
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How much bandwidth do I need?
To determine how much bandwidth you need, estimate the
file size of each web page, and then multiply it by
the number
of pages on your web site.
Multiply this figure by the number of the number of
page
views you expect per month from your site.
For example, if your web page consists of two 15Kb
images
and 3Kb of html, you would have 33Kb of data for that
page. Now multiply this by the number of page views
you
expect to have per month (e.g. 100,000 per month). This
would mean 3.3Gb of data needs to be transferred per
month
for that page.
Now recalculate this number for each page, and you’ll
know
approximately how much bandwidth your entire site requires.
How can you reduce bandwidth usage?
The easy way is to reduce the size of the files on your
site,
particularly images and other graphics. For example,
you have
a large image (i.e. 200KB) on your web page that is
downloaded
by each visitor every time the page is requested. If
you
reduce this image to 20KB or remove it altogether, it
will
dramatically cut your bandwidth usage. It will also
speed
up your site’s performance.
For more information on optimizing images for the Web,
read
my article, “Preparing Images for Your Web Site”,
Web Sites that have MP3s to download, movies, music
playing
in the background and large images, will obviously have
a
higher bandwidth. Large web sites or sites that expect
a
lot of traffic, will also use a lot.
If your site has mainly html pages and small images,
your
bandwidth will not be that high.
Bandwidth Tools
Monitoring bandwidth
http://www.utoronto.ca/ucres/netup.htm
Web Page Checker
http://www.searchengineworld.com/cgi-bin/page_size.cgi
Tuning up your Web Site
http://websitegarage.netscape.com/
Bandwidth Tips
If you make changes to your site by adding
more files and/or web pages, recalculate your web site
file size.
Estimate how many visitors will be accessing your web
pages
over the next few months.
Recalculate the bandwidth usage for your site. You
may need
more web space and bandwidth for your site to function
effectively.
Check with your web hosting company to upgrade your
hosting plan.
Conclusion
Now you can avoid the shock of exceeding your
monthly bandwidth usage and paying higher hosting fees.
You are now ready to receive more traffic to your site
and
therefore make more sales.
==================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Low Cost Hosting and Site Design
Subscribe to the “Marketing Tips” newsletter
for more original
articles. subscribe@isitebuild.com
How to Transfer Your Web Site to Another
Host Without Losing It.
Copyright 2002 Herman Drost
You want to change web hosts because you have found
a less expensive solution for your web site. You are
not happy with the services your host is providing.
The response time for technical support is too slow.
You make the decision to change web hosts.
Now you are faced with the daunting task of switching
web hosts without losing the files and beautiful design
of your web site. How do you achieve this?
Here are the steps you need to take:
1. Make a complete copy of your web site.
Use your favorite FTP utility (I use SmartFTP.com),
to download all files to your computer from your web
host. Don’t assume you already have all the files
on your computer – you may have added some scripts
from the Net that are on your server but not on your
computer.
If you are using Dreamweaver, use the GET command to
copy all your files.
If you are using Frontpage, use the import feature
to make a complete copy of the old web site.
2. Choose your new Web Host.
Choose a new Web Host that meets the needs of your web
site (www.isitebuild.com/webhostarticle).
If you don’t know how much space you need, read
the article:
“How Much Hosting Space Do You Need?"
3. Transfer your domain name
Contact the domain name registrar (place where you registered
your domain name) and change the Domain Name Server
(DNS)
or Name Server information to your new hosts DNS information.
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Your site is going to experience a downtime while your
DNS
record is being changed and propagated through the world's
WHOIS
servers. It will take about 24-72 hours for the process
to be
completed.
Maintain any existing services set up on your old domain
name
such as email forwarding, web pointing and website hosting
until
the transfer is complete to ensure continuity of your
service.
You can check the progress of your domain name transfer
by using
a Domain Name Search facility such as Whois.net. You
should see
the details change from your previous Host to your New
Host when
the transfer is complete.
4. Upload all files to your new Web Host.
When you are sure your domain name has been transferred,
upload
the files to your new Web Host.
Dreamweaver – define your site first, and then
use the PUT
command to transfer all your files and html pages. This
will
ensure that your whole web will remain intact with the
transfer.
FrontPage – create a new Web from the site files
you have
imported from your old host, then publish them to the
new host.
Make sure your new host has Front Page extensions installed.
This process will transfer your complete site to your
new Host.
5. Transferring web pages to the New Host.
Dreamweaver or FrontPage editors make it very easy to
transfer
html web pages. They keep most, if not all your web
site intact
for the transfer (as explained above).
Another way to transfer your web pages is to copy the
source
code by right clicking on the page as you see it when
you visit
the site and select 'view/source'. It will come up on
Notepad.
Select 'file/save as' and save to a place of your choice
as an
HTML file. To do this, at the bottom of the box just
before you
save it, it will say '.txt'. Change the drop menu to
'all files'
and then change the '.txt' at the end of the name you're
saving
it as to '.html', then save it. You will then have a
complete
page ready to load to wherever you want. If you have
images
though, you'll have to save them separately.
6. Amending your web site.
Sometimes your web site may not look exactly the same
as on
your last Web Host. This is because the html code and/or
files
did not completely transfer. This may happen more often
with
the editors. FrontPage will do this more because it
uses FrontPage
extensions for publishing (extra files for easy publishing).
Make the necessary design changes to mirror the site
you had
previously hosted. You may have to eliminate or add
some code to
completely reflect your original site.
7. Testing your web site.
Once the domain name and your web site files have been
transferred,
you should test that all services are working on the
your new Host
(i.e. email services, etc). If it’s working correctly,
go ahead and cancel
all your remaining services with your previous hosting
service.
Transferring your web site to a new Host doesn’t
have to be such
a nerve-racking task, once you know the exact steps
to take. Now
you can enjoy the savings and services of a new home
for your
web site.
=========================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Web Site Design and Low Cost Hosting
(http://www.isitebuild.com)
Subscribe to the “Marketing Tips” newsletter
for more original
articles. subscribe@isitebuild.com
How to Analyze Your Web Site Traffic
Copyright 2002 Herman Drost
Getting traffic to your web site without analyzing
it, is like
being blindfolded in a crowd. You hear voices, but you
don’t
know which direction they are coming from or who they
are.
Without analyzing your web site traffic, it’s
difficult to
improve your web site marketing.
Know Your Traffic Language
You should be aware of the different terms used to describe
web site traffic, so as not to be confused about your
web site
visitors. Here are the main terms used:
Visit – these are all requests made by a specific
user to the
site during a set period of time. The visit is ended
if a set
period of time (say 30 minutes) goes by with no further
accesses. Users are identified by cookies, username
or
hostnames/ip addresses
Hit – this is a request to the server for a file
not a page.
Your page can be made up of different files, such as
graphic
files, audio files or css and javascript files, resulting
in a
number of hits for that page. Each of these requests
is called a
hit.
Counting hits is not the same as tracking pageviews.
It takes
multiple hits to view a page.
Pageview/Impression – this is the number of times
a page is
accessed as a whole.
Unique View - A page view by a unique person within
a 24 hour
period.
Referrer - A page that links to your site. By looking
at your
referrers will tell you who's linked to your site. This
can be
particularly valuable for seeing where your search engine
traffic is coming from.
User Agent - This refers to the software used to access
your
site. Sometimes known as a "browser" or "client",
the term user
agent can describe a PHP script, a browser like Internet
Explorer, or a search engine spider like GoogleBot.
If you can
identify what software is being used to access your
site, you'll
be able to tell if users are abusing it, and when the
search
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Ways to Track Your Visitors
1. Counters – these are heavily used on web sites
by newbies but
appear unprofessional. It is very common to go to a
page and see
something like "You are visitor number 12345 to
this page".
These numbers cannot be trusted as the page designer
has the
ability to seed the base number or to alter the counter
such
that it adds more than 1 each time.
2. Trackers – tracking software details the path
a visitor takes
through your Website, so they do more than just count
your
traffic: they track it. Tracking software tells you
more than
just the number of visitors -- it can break visitor
statistics
down by date, time, browser, page viewed, referrer,
and
countless other values.
Examples:
Hitbox
Sitemeter
Extreme-DM
Counters and Trackers often require you to place a
button or
graphic on your site in exchange for the free use of
their service,
which is not ideal for most site owners. So try to avoid
using
these services unless you don't have the ability or
expertise to
execute tracking scripts of any kind on your own server.
3. Using Your ISP’s Statistical Package
Your Internet Service Provider (ISP) keeps log files
which record
every single "hit" (request for a Web page
or graphic) on your Web site.
Analyzing log data can give you a good idea of where
your site
visitors are coming from, which pages they are visiting,
how
long they stay, and which browsers they are using. Before
signing on with a hosting company, make sure they offer
access
to raw log files. Even if you don't need them immediately,
sooner or later you'll be glad to have them.
There are also different types of log files - access,
referrer,
error, and agent are the primary ones.
Here is a sample of a raw access log file entry:
Access log
Analyzing the access log will give you information
about who visited your site, which pages they visited,
and how
long they stayed on the site. This is useful information
in
determining whether or not your site is working as you
intend.
The record below shows the visitor's IP number or hostname,
date
and time of the request, the command received from the
client,
the status code returned, the size of the document transferred,
and the browser and operating system the visitor was
using.
nas-112-52.slc.navinet.net - - [29/Jan/2000:17:17:12
-0500] "GET
page.html HTTP/1.1" 200 23443
"http://www.mydomain.com/page.html" "Mozilla/4.0
(compatible;
MSIE 5.01; Windows 98)"
Referrer Log
The referrer log contains referral information - the
source that
referred the visitor to your site. If the referrer was
a search engine,
you will also find the keywords that were entered to
find your
site - very useful information. Here are some example
records. The record
below shows that the visitor followed a link from somedomain.com
to the index page of the site.
http://www.somedomain.com/page.html -> /
This record shows that the visitor came to my site
from a search
engine link. Notice the keyword data is included in
the record.
http://search.yahoo.com/bin/search?p=design+tips ->
/
Agent Log
This log provides information on which browser and operating
system was used to access your site.
Mozilla/4.0 (compatible;MSIE 5.01; Windows 98)
Error Log
The error log obviously provides a record of errors
generated
by the server and sent back to the client. The record
below shows
the type of server, date and time of the error, client
identification,
explanation of the error code generated by the server,
and the path to the
file that caused the error.
apache: [Sun Jan 30 10:09:57 2000][error] [client 195.238.2.162]
File does not exist:/u/web/mydomain/favicon.ico
As you can see, log files contain a wealth of information
about
how your visitors are using your site. Now we will talk
about how
you get the relevant data extracted from the log files
and compiled
into a useable format.
4. Web Traffic Analysis Software
These are programs that analyze your server logs and
then create
traffic reports accordingly. The quality of the reports
generated will
depend on what software you actually use. Some log analyzers
are
free and come preinstalled on many hosting accounts,
while others
can cost a good deal of money.
Examples:
Webalizer
WebTrends
Webalizer (free)
The Webalizer is a fast, FREE, web server log file analysis
program which produces usage statistics in HTML format
for viewing with a standard web browser. The results
are
presented in both columnar and graphical format, which
facilitates interpretation. Yearly, monthly, daily and
hourly
usage statistics are presented, along with the ability
to
display usage by site, URL, referrer, user agent (browser),
search string, entry/exit page, username and country.
Here's an example of the Web Usage Statistics:
http://www.webalizer.com/sample/index.html
WebTrends ($495)
The Web Trends Analyzer produces essential reports on
web site visitor patterns, referring sites, visitor
paths and
demographics. You can learn, for example, which sites
and keyword searches have referred the largest number
of
visitors to your site.
It presents data, detailed and in-depth, in an organized
and
concise tabular format with full-color graphs.
This Log Analyzer is priced at $495 and is licensed
for a single
web server hosting content with a maximum of 50 domains.
Conclusion
Web traffic statistics provide very valuable information
about your
web site. You can make better marketing decisions through
them
telling you:
Which Web pages are most popular and which are least
used.
Who is visiting your Web site.
Which Web browsers to optimize your Web pages for.
Which Web search engines are most useful to you, and
which are the least useful.
Where errors or bad links may be occurring in your
Web pages.
Web traffic analysis allows you to determine what marketing
strategies are successful, then to change them accordingly,
to
boost your web traffic and sales.
==================================================
Herman Drost is a Certified Internet Webmaster (CIW)
owner and author of iSiteBuild.com
Low Cost Hosting and Site Design
(with FREE comprehensive web traffic analysis)
Subscribe to the “Marketing Tips” newsletter
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